Some people call me the 'cool mom whisperer'. But to expand on that, I’m an expert at personal brands for go-to girlies (the ones who are already the person their people turn to) but just need a brand that reflects it. My obsession? Turning that pretty little Pinterest board of yours into a brand that’s as strategic as it is stunning. Whether it’s lightning-fast turnarounds or DIY templates that help you show up efficiently, confidently, and consistently where it matters most (hi, online), I specialize in making sure your brand works as hard as you do. As a mom, I believe in showing my girls that corporate America isn’t the only way to make a living—and that building a brand around your passion isn’t just possible, it’s powerful. The freedom to create, impact, and actually enjoy your life is worth more than any traditional career path. Because here’s the thing: being self-sacrificing is just self-sabotage in disguise. To step into the CEO role of your brand (and your life), you have to learn to romanticize reality—candle-lit dinners, Kindle-filled mornings, vibey vacays, and embracing the chaos of motherhood. When you feel good, your brand shines. And that’s when the real magic happens. Ready to finally become the go-to girl your industry desperately needs? Let’s do this.